FIRST Robotics Championship

Over 50,000 participants gathered to celebrate youth robotics teams from 58 countries at the FIRST Robotics Championship. Estefannie’s campaign focused on the importance of diversifying the STEM talent pipeline. She traveled to Houston Texas to film two short-form videos and live-cover the event on her Instagram stories. The videos went live on Instagram and TikTok. Read more about FIRST CHAMPIONSHIP here.

Lenovo

Estefannie built an invention with the Lenovo ThinkPad to make a short-form video about it. She focused on showing the workstation’s capabilities and specs while she showed how she built the invention. The video went live on Instagram Reels and Stories.

Got Milk?

Estefannie partnered with Got Milk? by starring in a Wong Fu produced video: Get Real Inc. the video went live on Got Milk’s YouTube channel and website gotmilk.com/getreal.

Estefannie also built two inventions as part of two short-form videos that she produced. The first was an ai as part of the Get Real Inc. campaign. The second was a milk dispensing machine to celebrate National Milk Day. The two videos went live on Instagram Stories and Reels.

Samsung #TeamGalaxy

Estefannie partnered with Samsung by joining #TeamGalaxy ~ She tests, reviews, and shares Samsung’s latest tech via stories, posts, and reels on Instagram. She also speaks at panels at Samsung’s Creator Collective and covers Samsung’s Unpacked events. Find all of Estefannie’s #TeamGalaxy Posts and Stories here.

Olay

Estefannie partnered with Olay to #DecodeTheBias via Instagram posts, tweets, and speaking events such as being a panelist at Engage along Congresswoman Houlahan, Congresswoman Lesko, and Dr. Dubroy in Washington D.C., Estefannie was also featured as a woman in STEM in both the Talk Nerdy Podcast, and the Ordinarily Extraordinary Podcast

Estefannie’s #DecodeTheBias posts and Stories on Instagram

Spotify

Estefannie partnered with Spotify to create an IGTV video and stories campaign promoting the release of “Spotify Mixes”.

Samsung Galaxy 5G

Estefannie partnered with Samsung to create a campaign to promote that Samsung’s phones are 5G ready with the Galaxy S20 Ultra 5G phone. The campaign’s message was to show how fast 5G is, how it will change the future, and encouraged Estefannie’s audience to share what they will do with 5G. The campaign was through Instagram posts, stories, and IGTV videos.

Verizon x iHeart Radio

Estefannie joined Verizon’s Hispanic Heritage Month campaign to “connect everyone to the things that matter most”. She invited her followers through Instagram stories to enter a contest for free tickets to two concerts organized by Verizon and iHeart Radio. She also attended the two concerts and shared her experience on Instagram.

Intel

Estefannie partnered with Intel to appear on an ad produced by Mashable where she explained how their new Intel Optane Memory H10 processor worked.

Samsung Onyx

Estefannie partnered with Samsung to share her experience with Samsung’s Cinema LED Display - Onyx. She attended the grand opening event of the Onyx display at Star Cinema Grill where she got to experience the display, check out the technology and shared it all with her audience via Instagram.

Cisco

Estefannie partnered with CISCO to share their “Global Problem Solvers” competition where people around the world submitted projects that would solve environmental and societal issues. Estefannie explained the competition, invited her audience to vote for their favorite project to win the “People’s Choice Award” and announced the winning project. For this campaign, Estefannie did a series of stories every week until the winner was announced and posted it on Instagram.

Meta

Facebook invited Estefannie to attend their engineering fair birthday celebration at the London offices. Estefannie shared her experiences at the event, what the engineers at Facebook were working on, and the Facebook London office via stories. She also referenced this trip in her 2019 recap YouTube video.

WIRED

Estefannie partenered with WIRED and ADP to share their private “Break Room” party at SXSW 2019. The campaign’s message was to break the glass ceiling, gender inequality, life imbalance, and outdated tech and the invitees were encouraged to physically break these barriers. Estefannie attended the event and shared her experiences via Instagram stories and post.

Regeneron

Regeneron invited Estefannie to attend the “Regeneron Student Talent Search Awards Gala” - the most prestigious science and math competition in the nation. Estefannie traveled to Washington D.C. to share her experiences at the gala via Instagram stories and two posts and encouraged her audience to apply to the 2020 competition.

Texas Instruments

Estefannie partnered with Texas Instruments to announce their line of microcontrollers “Innovator Hub”. This campaign was one Instagram post, stories, and a 90 second integration on YouTube where she demoed how to write a simple program with a calculator and upload to the Innovator Hub.

Chevron

Estefannie partnered with Chevron to invite her audience to visit the Chevron’s STEM Zone booth at the Houston Marathon. Estefannie did a couple of Instagram posts after visiting the STEM Zone booth and shared her experiences via stories. She also participated in a livestream which was shared on Chevron’s Facebook account.

ComEd

Estefannie partnered with ComEd (largest electric utility in Illinois) to give an online talk to high school students in the Chicago area. The talk was alongside Stephanie Espy and they talked about what their careers in STEM have been like and answered questions from the audience. The talk was promoted in Estefannie’s Instagram via a post.